Don’t Assume About Your Target Market

Don’t Assume About Your Target MarketDon’t assume that the people you interact with are not your target audience. You never know who they know, what they know, or what they might need. You might be the solution to their problem and not even know it.I like to...

Stick that Landing!

Stick that Landing!During the London Olympics we marveled at tremendous feats of tumbling, vaulting, bars, rings and beams. Did you hear the parents encouraging their competitors? Over and over we heard “stick the landing!” As fans we held our collective breathe until...