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Mistakes Small Business Owners Make That Cost Them Money

1. They push a client into making a quick sale now instead of building a long-term, mutually profitable relationship.

2. They do not complete weekly/monthly/yearly Profit and Loss Statements, so they oftentimes do not know what they are making and where their expenditures are…

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Be thankful and profitable

If you are in business, you have reason to be thankful. Yes, there are uncertainties regarding taxes, regulations and healthcare (small business top three concerns), but you are still in business and hopefully, you have products and services that are relevant in today’s market. Ideally, you are also profitable.

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How to be rude without even trying

I initiated a recent conversation with a young person, let’s call it training, when he left his car at the gas pump while he went inside not to pay for gas, but to just pick up some Twinkies, beef jerky and beer. My helpful observation prompted him to defend his rudeness with…

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Social Media For the Rest of Us

If you are in business, you know you need a social media presence. Social media is an important part of marketing as well as a great way to listen to your customers. Social media gives you and your products attention, drives fans to your website and generates leads. People shop and search for information at all hours of the day.

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Don’t Assume About Your Target Market

Don’t assume that the people you interact with are not your target audience. You never know who they know, what they know, or what they might need. You might be the solution to their problem and not even know it. I like to shop for my Mom’s clothes. I also buy clothes for two…

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