It sounded harsh responding to the person asking for business advice at a networking meeting. She was grilling me about how to get more business. I asked how many years she had been in this business (several) and then asked what she did to market her business. I was surprised when…
Suddenly Unemployed or Furloughed? How to prepare for a sudden loss of income
Almost 1,000,000 US federal workers suddenly found themselves temporarily jobless this week, and hundreds of thousands more are affected with lost income due to the government shutdown. Restaurants, dry cleaners, retail stores, gas stations, other DoD contractors…
What are you going to plan to do while you are furloughed?
A list of non-business suggestions. Please feel free to add in yours.
Make a doctors appointment
Use those Groupon and Living Social vouchers
Do 2012 taxes
The Importance of Strategic Planning for Your Business
I was recently interviewed by Private Wealth Counsel on this topic. Listen to the audio recording at:
http://www.pwcounsel.com/mary-kelly-strategic-planning-for-your-business
How Bad Bosses Kill Employee Engagement
If you’ve ever worked for a bad boss, you’ve probably uttered these famous words …. “I don’t get paid enough to put up with this crap!” Bad bosses destroy morale and employee engagement and, more often than not, they brighten up the whole company when they quit or are finally fired…
How to be A Personal Accountability Coach
“Do something, even if it is wrong,” was my parents’ way of encouraging their children to try, take risks, and take action. Action is better than inaction. Being proactive is better than no action at all. Try. Maybe fail. Do it anyway. Just DO something.
The Analysis Paralysis aka What I Learned About Project Management From a Truck Driver
Academics are trained to be perfectionists, to overthink solutions, and to view a problem through potential research options (even if some are considered irrelevant, improbable, or impossible). It is hard to be a perfectionist, because it means the job is never finished. You can…
Quick strategy session for a Solo-Preneur
Had a meeting today with a solopreneur and he asked for a few reminders on what he should be doing to promote his business. We made a short list, starting with some fairly easy social media to some outbound marketing.
Ways to Improve Marketing Efforts for Businesses, Associations, and Non-Profits (aka How to Avoid Spray and Pray Marketing)
If you are trying to grow your business, increase membership, or attract sponsors, you are marketing. How effective are your marketing efforts? Do you have a current, viable plan, or are you throwing product information into the universe and hoping that someone will call?
April Peterson

