10 things you must do to sell more real estate in 2021 Visuals sell. Make video, drone footage, and photos part of your sales pitch. Clients expect you to use technology, so use it. Electronic signatures, video, safe entry, and visitor tracking used to be...
5 Ways to Invest In Yourself
5 Ways to Invest In Yourself This weekend I attended a conference designed to push my thinking, enhance my client's deliverables, and make me a better corporate strategist. The hardest part? Carving out the time and energy away from normal work and home commitments to...
5 Ways to Find Out if You are Maximizing Your Time
5 Ways to Find Out if You are Maximizing Your Time The way you handle your time determines your level of success. If you give in to time-wasting activities and find yourself thinking “I’m behind schedule again” you need to revisit your time management skills. If you...
Adversity is Guaranteed, but Misery is Optional
Adversity is Guaranteed, but Misery is Optional I am fascinated by people who are resilient. One of the highlights of 2020 for me was the opportunity to have an in-depth conversation with Colonel Lee Ellis, USAF, who was a POW in Vietnam for around 5 ½ years....
How Leaders Turn “How are you?” Into a Real Conversation
How Authentic Leaders Turn “How are you?” Into a Real Conversation “How are you?” has shifted from a point of conversation to a fairly meaningless reflex. If you think about how many times you ask that question every day, you may realize it’s no longer relevant. “How...
Why You Need Relationship Marketing in Your Strategic Marketing Plan
A Successful Strategic Marketing Plan Includes Relationship Marketing Business owners everywhere incorporate marketing tactics to tell the world about their mission and their products or services. Without marketing and advertising, people don’t know what they do....
7 Reasons a Daily Leadership Planner Will Change Your Life
7 Reasons a Daily Leadership Planner Helps You Become a More Effective Leader Thinking about becoming a better leader is the beginning of becoming a better leader. . Consistently thinking about how to respond builds leadership skills. Remember, you are already...
7 Actions Leaders Need To Do To Ensure Success
7 Actions Great Leaders Need To Do To Ensure Success Think about resource allocation as though they are the owners of the company. In economics there is a theory called the principal agent problem. It happens when employees, the agents of the organization,...
7 Reasons Why Leadership Is Tougher Now Than It Has Ever Been
7 reasons leadership is more complicated than ever Feeling overwhelmed by lunchtime? You're not alone. Leaders are responsible for more moving parts than ever before. Let's take a look at seven of the common - but complicated - reasons why leadership isn't an easy...
April Peterson









