Productive Leaders
It sounded harsh responding to the person asking for business advice at a networking meeting. She was grilling me about how to get more business. I asked how many years she had been in this business (several) and then asked what she did to market her business. I was surprised when…
I was recently interviewed by Private Wealth Counsel on this topic. Listen to the audio recording at:
http://www.pwcounsel.com/mary-kelly-strategic-planning-for-your-business
“Do something, even if it is wrong,” was my parents’ way of encouraging their children to try, take risks, and take action. Action is better than inaction. Being proactive is better than no action at all. Try. Maybe fail. Do it anyway. Just DO something.
Academics are trained to be perfectionists, to overthink solutions, and to view a problem through potential research options (even if some are considered irrelevant, improbable, or impossible). It is hard to be a perfectionist, because it means the job is never finished. You can…
Had a meeting today with a solopreneur and he asked for a few reminders on what he should be doing to promote his business. We made a short list, starting with some fairly easy social media to some outbound marketing.
If you are trying to grow your business, increase membership, or attract sponsors, you are marketing. How effective are your marketing efforts? Do you have a current, viable plan, or are you throwing product information into the universe and hoping that someone will call?
Have you noticed the lifeguards at the pool or at the beach? Their job is to be vigilant, watch weather and water conditions, and to save swimmers and surfers who get into trouble. Around water, some people get into trouble because they are overconfident, too tired, or they are not paying…
Summer is a wonderful opportunity to take a breath and celebrate what you’ve accomplished during the first 6 months of the year. Summer is also a great time to assess, reevaluate, and tweak processes that lead to greater profitability.
Imagine that you are a hair salon that caters to men. Your salon is beautifully appointed with masculine art, and chairs comfortable for your male clientele. You offer fast haircuts with hot towels and head massages. You install 6 TVs, ideally to show sports shows. This is a great idea.