A Successful Strategic Marketing Plan Includes Relationship Marketing Business owners everywhere incorporate marketing tactics to tell the world about their mission and their products or services. Without marketing and advertising, people don’t know what they do....
Dating or following up?
Sometimes following up with the client feels like dating when we were teenagers. You don’t want to be pushy, but you also don’t want to drop the ball. We also all worry about rejection.
Are you running a business or a hobby?
It sounded harsh responding to the person asking for business advice at a networking meeting. She was grilling me about how to get more business. I asked how many years she had been in this business (several) and then asked what she did to market her business. I was surprised when…
Quick strategy session for a Solo-Preneur
Had a meeting today with a solopreneur and he asked for a few reminders on what he should be doing to promote his business. We made a short list, starting with some fairly easy social media to some outbound marketing.
Ways to Improve Marketing Efforts for Businesses, Associations, and Non-Profits (aka How to Avoid Spray and Pray Marketing)
If you are trying to grow your business, increase membership, or attract sponsors, you are marketing. How effective are your marketing efforts? Do you have a current, viable plan, or are you throwing product information into the universe and hoping that someone will call?
Perfecting Your Pitch: Can Your Elevator Speech Take you to the Top?
What is the value of a good elevator pitch for you and your business? A perfect elevator speech should compel the receiver to respond with meaningful and relevant conversation. Your positioning statement should be interesting, state what you do, indict outcomes, and provide enough…
Social Media For the Rest of Us
If you are in business, you know you need a social media presence. Social media is an important part of marketing as well as a great way to listen to your customers. Social media gives you and your products attention, drives fans to your website and generates leads. People shop and search for information at all hours of the day.
Don’t Assume About Your Target Market
Don’t assume that the people you interact with are not your target audience. You never know who they know, what they know, or what they might need. You might be the solution to their problem and not even know it. I like to shop for my Mom’s clothes. I also buy clothes for two…
Are Your Products Too Much Like Your Children? A Guest Blog by Don Cooper, The Sales Heretic
I had enough. After trying for nearly a month to get my new Motorola smart phone to work properly, I finally returned it. Ten different people had been unable to resolve the various problems I had been experiencing, although the consensus…