Productive Leaders

Ph.D., CSP, CDR, US Navy Ret.,
CPAE Speaker Hall of Fame

Mary’s Weekly Articles and Valuable Tools

Subscribe below and get Dr. Mary Kelly’s
weekly newsletter in your inbox.

Categories

Who-Comes-Next-Book-2 awards
A strategic plan outline is a useful tool when creating a strategic plan.

A strategic plan outline is a useful tool for organizing the key elements of a strategic plan.


Here is a suggested generic outline for a strategic business plan:


Executive summary: Provides a brief overview of the strategic plan and its key elements. 


Mission statement: Describes the purpose of the business and its core values.


Vision statement: Describes what the company hopes to achieve in the future.


SWOT analysis: Identifies the business’s strengths, weaknesses, opportunities, and threats.


Goals and objectives: These are specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with the mission and vision of the business.


Target market: Describes the specific market segments that the business will target.


Marketing plan: Outlines the strategies and tactics the business will use to reach its target market and promote its services.


Financial plan: Includes a budget, a sales forecast, and a profit and loss statement.


Key performance indicators (KPIs): These are the metrics the business will use to measure the success of its strategic plan.


Action plan: Maps out the specific steps to take to achieve goals and should include timelines and responsibilities for each action.


By following this outline, you can create a comprehensive strategic plan that will help guide the direction of your business and ensure that you are working towards your long-term goals.


Want to learn more about strategic planning? Reach out to Mary!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *