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A strategic plan outline is a useful tool when creating a strategic plan.

A strategic plan outline is a useful tool for organizing the key elements of a strategic plan.

Here is a suggested generic outline for a strategic business plan:

Executive summary: Provides a brief overview of the strategic plan and its key elements. 

Mission statement: Describes the purpose of the business and its core values.

Vision statement: Describes what the company hopes to achieve in the future.

SWOT analysis: Identifies the business’s strengths, weaknesses, opportunities, and threats.

Goals and objectives: These are specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with the mission and vision of the business.

Target market: Describes the specific market segments that the business will target.

Marketing plan: Outlines the strategies and tactics the business will use to reach its target market and promote its services.

Financial plan: Includes a budget, a sales forecast, and a profit and loss statement.

Key performance indicators (KPIs): These are the metrics the business will use to measure the success of its strategic plan.

Action plan: Maps out the specific steps to take to achieve goals and should include timelines and responsibilities for each action.

By following this outline, you can create a comprehensive strategic plan that will help guide the direction of your business and ensure that you are working towards your long-term goals.

Want to learn more about strategic planning? Reach out to Mary!


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